Gen X Whatever. But Intentional. T-Shirt
Not every choice needs a dramatic explanation.
This lightweight cotton tee features a retro-inspired illustration of a sunglasses-wearing figure in a leather jacket paired with the perfectly understated phrase: "Whatever. But Intentional." Equal parts humor, confidence and self-awareness, it's a reminder that being laid-back and being thoughtful are not mutually exclusive.
Soft ring-spun cotton and a classic crew-neck fit make this shirt an easy addition to any wardrobe. Wear it on slow mornings with coffee, weekend road trips, casual nights out or whenever you're in the mood for a little dry wit. The breathable fabric feels comfortable from the first wear, while the clean silhouette layers naturally under jackets, flannels and favorite hoodies.
The vintage-style artwork brings personality without trying too hard, and the message captures a certain approach to life: less rushing, less performing and more choosing with purpose. Durable printing, a ribbed collar and a tear-away label help keep it looking and feeling great through repeated wear.
For people who may seem casual on the surface but know exactly what they're doing.
Product features
- 100% ring-spun cotton (lightweight 153 g/m²) for a soft, breathable feel
- Tubular knit without side seams for cleaner drape and reduced waste
- Ribbed collar and shoulder tape to retain shape and prevent stretching
- Pearlized tear-away label and OEKO-TEX® STANDARD 100 certified for comfort and safety
- Prints applied with DTG/DTF methods (sleeve and neck labels via DTF) for crisp, long-lasting artwork
Care instructions
- Do not dryclean
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Machine wash: cold (max 30C or 90F), with similar colors
Not every choice needs a dramatic explanation.
This lightweight cotton tee features a retro-inspired illustration of a sunglasses-wearing figure in a leather jacket paired with the perfectly understated phrase: "Whatever. But Intentional." Equal parts humor, confidence and self-awareness, it's a reminder that being laid-back and being thoughtful are not mutually exclusive.
Soft ring-spun cotton and a classic crew-neck fit make this shirt an easy addition to any wardrobe. Wear it on slow mornings with coffee, weekend road trips, casual nights out or whenever you're in the mood for a little dry wit. The breathable fabric feels comfortable from the first wear, while the clean silhouette layers naturally under jackets, flannels and favorite hoodies.
The vintage-style artwork brings personality without trying too hard, and the message captures a certain approach to life: less rushing, less performing and more choosing with purpose. Durable printing, a ribbed collar and a tear-away label help keep it looking and feeling great through repeated wear.
For people who may seem casual on the surface but know exactly what they're doing.
Product features
- 100% ring-spun cotton (lightweight 153 g/m²) for a soft, breathable feel
- Tubular knit without side seams for cleaner drape and reduced waste
- Ribbed collar and shoulder tape to retain shape and prevent stretching
- Pearlized tear-away label and OEKO-TEX® STANDARD 100 certified for comfort and safety
- Prints applied with DTG/DTF methods (sleeve and neck labels via DTF) for crisp, long-lasting artwork
Care instructions
- Do not dryclean
- Do not bleach
- Tumble dry: low heat
- Iron, steam or dry: low heat
- Machine wash: cold (max 30C or 90F), with similar colors

